Parkway Car Stereo

Proline Brings the WOW!!! Factor to Brooklyn

Spectators jam the display area at the Proline event.

BROOKLYN, NY (05.23.12) – Proline’s May 20th Car Show produced record setting sales. Traffic on Utica Avenue, a main Brooklyn artery, was virtually shut down for several blocks in each direction.
Shef Sadik, related to 12voltnews.com “We worked on the planning of this event for for several months. Through the years we have had many very successful promotions. We wanted this to the the best. At the end of the day, Sunday May 20th, the cash register told us our 2012 event was the largest to date.”

Shef Sadik

Staff members virtually moved all the product in the showroom out to the parking lot in front of the store for the event. “Our idea was to put our ridiculous specials right in front of competitors in the sound off and car show. “Head-to-head” loudest vehicle and “Cleanest” vehicle contests are huge in the New York. Well over 200 luxury imports, SUV’s, pick-ups and bikes were on hand. Our specials caught their eyes and the wallets came out” Sadik added.

This overhead shot shows the expanse of the show area.

Car audio gear across the board was the big mover at the Proline event – amps, speakers and subs.

Morris Hartman

Big Daddy’s Morris Hartman was right in the middle of the action. “What a selling show. The entire day was more than crazy. I got to tell you that a show like this is really exciting – for Proline, the industry and for me personally” Morris Hartman told 12volt news.com in a very excited voice. Hartman and Big Daddy’s supported the Proline event with MTX, Lightning Audio, BOYO, Renegade and Clarion.

Will Sullivan

“We need more individuals like Morris in our industry. He was selling his balls off” Proline’s Will Sullivan told 12voltnews.com. “He was at the microphone and barking out the special deals and raffle items. Somehow he still had his voice at day’s end.”

There was gridlock on Utica Avenue in front of the Proline's location in Brooklyn.

Industry support for the Proline event was strong with JL Audio, Rockford Fosgate, Kenwood, Audio Control, MTX, AutoPage, Viper, Renegade, Escort and Lightning Audio providing ammunition for the event. Jeff Schultz, Kevin Stelling and Dave Berry were vendor representatives spotted in the middle of the action.

A word to all 12 volt dealers: Bring the WOW factor back to your customer. When most dealers are complaining about internet prices killing their business embrace it and sell your self – not the product. Quality and reliability can’t be bought online. I tell the staff we’re different from the next shop down the street because we are Proline -  and that you can’t shop! Shef Sadik – Proline

“It was wall to wall at the Proline event” DEI’s Bob Hernandez stated to 12voltnews.com. “Cars were double parked on Utica Avenue for as far as as anyone could see in both directions. Proline is a very good Viper account and we wanted to be on hand to participate in the big event.”

Proline promoted their event with email campaigns, text messaging, hard calls and social media. Flyers and mailings to targeted zip-codes preceded the event 2 months out.
A private security firm was hired and local authorities were notified of the event well in advance.
Sullivan and Sadik both expressed great appreciation for the great job their staff did throughout the entire event process and the super vendor support.