Brandmotion is shipping the first aftermarket line of in-car wireless phone chargers that are customized for many vehicles.
It is offering a small wireless charging panel that connects to the car’s electrical system (so no wires are seen). Users just place a phone on the pad while driving, and the phone charges.
Brandmotion is using the popular Qi wireless standard for its device.
The catch is that both the phone and charging pad must be Qi-capable, so Brandmotion offers adapter sleeves to slide over an iPhone 4 or iPhone 5.
The Toyota Camry will soon join the 2014 Jeep Cherokee, 2014 Toyota Avalon and a handful of other vehicles as the only new cars with built-in wireless charging. Brandmotion says it will cover just about every other vehicle with a custom charging kit under its FreedomCharge line. The first four of these kits are now shipping.
“We anticipate the car makers will be the catalyst for a major marketing push outlining the benefits of wireless charging in the car,” said Jeff Varick, Brandmotion President. “Our message on top of that is simple – you can get the same benefit they are offering in new cars, in a kit that’s made specifically for your car – today. And for a whole lot less than buying a new car.”
Charging kits for the 2013-2014 Ford Fusion; 2011-2014 Toyota Camry; and 2009-2014 Ram trucks with bucket seats are now available. A universal kits is also now shipping: the installer may cut the pad to fit any console tray up to 10.5 by 7.5 inches and then hard wire it to the car.
Kits for other car models should become available each month.
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